Alchemical Marketing & Advertising

Posted on the Alchemical Business&Entrepreneurship Blog

If you pay attention to advertising, you will notice that the vast majority of it attempts to make you feel disempowered in some way and then lead you to believe that their product will remedy this disempowerment. No doubt this is in accord with studies of advertising psychology and been shown to be an effective method. However I have no doubt that if given a product that actually adds value to peoples life or is of genuine benefit then a creative person in touch with their heart can find ways to design highly effective advertising that refrains this kind of tactic and, more then that, actually benefits anyone who comes in contact with it whether or not they buy the product

One of the root goals of an Alchemical Marketer is to develop marketing strategies that … (read more)

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